Hilarity always make the efficiency one

Have you ever thought of what kind of the TVC dat can catch your attention?Personally, i think the hilarious one can always be kept in people mind no matter how old it was, somehow they are also the creative one. Here is the example, it is a TVC that promotes a vacuum cleaner from this company. It has used an exaggerative, hilarious, and specially ironic way; saying "It really sucks" to tease other company to project how strong and good their product is.

Here is another TVC from JP that using irony, hilarity to accomplish the purpose which to persuade people to get the insurance from this company. But i am pretty sure that it will be memorable in your mind, since it may be to over for some people. and i am for sure their target audience will be a dad instead of a mum LOL. What i can say is Japanese is really creative!

Advertisements are powerful, but we are more powerful

I believe that most of the people from Hong Kong have a FB account. What? What is "FB"?I doubt that if you use internet. Yes, "FB" aka "Facebook", which not even most of the people in Hong Kong will have one, but also people over the world. This is the powerful thing about the network, we add our friends no matter they are from local or oversea, but also those unknown one from nowhere. Then there will become a huge network. On the other head, going on facebook is something that you may do everyday. i believe that some of you check facebook more then go on your mail box. It becomes addictive, and you cant resist to go on it. Why? Because it is just like another world, "a world that you do not have to spend any money and you get entertainment". You may also know what your friends are thinking of, what they are doing through the facebook notifications. The picture on the above are one of the promotion or whatever you call, from facebook. It says only facebook member can have this kind of service, and it is placed on the notification page. If you go on facebook, you do not click in notification page, you do not search around facebook, you do not join any group or fan or event, you do not know the world is improving, because, advertising is no longer on TV, magazines, radio, yahoo homepage; it is also on the hottest website "Facebook". Who made this advertisement succeed?YOU and ME! 

Check dis outt

 Here is another interesting video, but i guess some of you might have seen it before on TV. It is about PCCW, but i want to point out the style it has applied for this TVC. First, it is obvious that it has used a humorous way to catch people's attention; second, by watching this TVC, you will realized that it is using a irony way to "tease" some other brands. At last, it has used an ambiguity way to enlarge the idea and the image of their brand to show how powerful that PCCW is.

Can you tell?

I have been searching around from the internet, and i found this series of print-advs about MTR. I still remember from last lesson, Robert teaches us how to decode the print-advs. There are only few ways to decode and understand the advertisements, and therefore, we know how to reuse the same "code", but to create another "new language". So, back to the topic, have any of you seen this series of print-adv before? Can anyone tell tat what kind of styles it has used on this advertisement? Is that pun?! Since, it uses the same word as a station name and also another meaning. It is pretty interesting and catch people's attention easier, but honestly, I personally do not think that the MTR company needs any promotions, since MTR is the transportation that people in Hong Kong needs everyday.