do you still remember this kind of ice cream? Does it bring up your memory from elementary school? Does it remind you how you used to share this with your friends after school? We have already decided to reposition this ice cream brand which people from our age have already forgot about it, because i believe that most of you are eating Haagen Dazs, Gelato, Pappagallo or even Godiva, some homemade ice cream now. I think besides the brand name and reputation, different targets is another reason for ice cream brands popping up continuously. On the other head, targeting the right audience can success your brand in awhile. So, i realized that this is a very important to reposition a brand. And i understand why you guys have already forgot about "Appolo", it is all because we are already adult, we are not kid anymore:)

SWOTTTTTTT

From the last lecture, we have learnt about what "SWOT" is. And i found this example for helping people to make the SWOT and hope to share with you guys:)

Strengths:

• Advantages of proposition?
• Capabilities?
• Competitive advantages?
• USP's (unique selling points)?
• Resources, Assets, People?
• Experience, knowledge, data?
• Financial reserves, likely returns?
• Marketing - reach, distribution, awareness?
• Innovative aspects?
• Location and geographical?
• Price, value, quality?
• Accreditations, qualifications, certifications?
• Processes, systems, IT, communications?
• Cultural, attitudinal, behavioral?
• Management cover, succession?

Weaknesses:

• Disadvantages of proposition?
• Gaps in capabilities?
• Lack of competitive strength?
• Reputation, presence and reach?
• Financials?
• Own known vulnerabilities?
• Timescales, deadlines and pressures?
• Cash-flow, start-up cash-drain?
• Continuity, supply chain robustness?
• Effects on core activities, distraction?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
• Accreditations, etc?
• Processes and systems, etc?
• Management cover, succession?

Opportunities:

• Market developments?
• Competitors' vulnerabilities?
• Industry or lifestyle trends
• Technology development and innovation?
• Global influences?
• New markets, vertical, horizontal?
• Niche target markets?
• Geographical, export, import?
• New USP's?
• Tactics - surprise, major contracts, etc?
• Business and product development?
• Information and research?
• Partnerships, agencies, distribution?
• Volumes, production, economies?
• Seasonal, weather, fashion influences?

Threat:

• Political effects?
• Legislative effects?
• Environmental effects?
• IT developments?
• Competitor intentions - various?
• Market demand?
• New technologies, services, ideas?
• Vital contracts and partners?
• Sustaining internal capabilities?
• Obstacles faced?
• Insurmountable weaknesses?
• Loss of key staff?
• Sustainable financial backing?
• Economy - home, abroad?
• Seasonality, weather effects?

On the other hand, my group is still discussing which brands to reposition, so here is one of the choices from me

Strength:

• Heritage 
• Several Flavors
• Convenience package
• Easy to recognize
• Good repetition
• Healthy image 
• Highly brand recall 
• Low price

Weaknesses:

• low awareness as a candy brand
• No innovation on the ingredients

Opportunity:

• As a kind of candy that made of real juice ( natural)
• Lunar Chinese New year
• China

Threat:

• High competitors
• Low consumer loyalty

Yesssss, ima perfume freakk:D

currentli this is my favorite"VIVA LA JUICY" hehe it includes everything i like in one, ribbon:)(exspeicalli this big pinky ribbon); when i saw it i went crazy man!And da golden crown:)perfume:) yesss perfumee:) no doubt dat ima perfume freak if people know me. I still rmb i saw this print adv from juicy in da mtr from last spring, i was wondering how it taste likeXS, since they are suckin it, i was like ewwww man it sucks, but, after all im so in love with that perfume:D It is just perfect. I wish mine will be perfect too. 

"VIVA LA JUICY" wut an energetic namee:D wut mine should be? heee

I gave it " La's Pride"