Hilarity always make the efficiency one

Have you ever thought of what kind of the TVC dat can catch your attention?Personally, i think the hilarious one can always be kept in people mind no matter how old it was, somehow they are also the creative one. Here is the example, it is a TVC that promotes a vacuum cleaner from this company. It has used an exaggerative, hilarious, and specially ironic way; saying "It really sucks" to tease other company to project how strong and good their product is.

Here is another TVC from JP that using irony, hilarity to accomplish the purpose which to persuade people to get the insurance from this company. But i am pretty sure that it will be memorable in your mind, since it may be to over for some people. and i am for sure their target audience will be a dad instead of a mum LOL. What i can say is Japanese is really creative!

Advertisements are powerful, but we are more powerful

I believe that most of the people from Hong Kong have a FB account. What? What is "FB"?I doubt that if you use internet. Yes, "FB" aka "Facebook", which not even most of the people in Hong Kong will have one, but also people over the world. This is the powerful thing about the network, we add our friends no matter they are from local or oversea, but also those unknown one from nowhere. Then there will become a huge network. On the other head, going on facebook is something that you may do everyday. i believe that some of you check facebook more then go on your mail box. It becomes addictive, and you cant resist to go on it. Why? Because it is just like another world, "a world that you do not have to spend any money and you get entertainment". You may also know what your friends are thinking of, what they are doing through the facebook notifications. The picture on the above are one of the promotion or whatever you call, from facebook. It says only facebook member can have this kind of service, and it is placed on the notification page. If you go on facebook, you do not click in notification page, you do not search around facebook, you do not join any group or fan or event, you do not know the world is improving, because, advertising is no longer on TV, magazines, radio, yahoo homepage; it is also on the hottest website "Facebook". Who made this advertisement succeed?YOU and ME! 

Check dis outt

 Here is another interesting video, but i guess some of you might have seen it before on TV. It is about PCCW, but i want to point out the style it has applied for this TVC. First, it is obvious that it has used a humorous way to catch people's attention; second, by watching this TVC, you will realized that it is using a irony way to "tease" some other brands. At last, it has used an ambiguity way to enlarge the idea and the image of their brand to show how powerful that PCCW is.

Can you tell?

I have been searching around from the internet, and i found this series of print-advs about MTR. I still remember from last lesson, Robert teaches us how to decode the print-advs. There are only few ways to decode and understand the advertisements, and therefore, we know how to reuse the same "code", but to create another "new language". So, back to the topic, have any of you seen this series of print-adv before? Can anyone tell tat what kind of styles it has used on this advertisement? Is that pun?! Since, it uses the same word as a station name and also another meaning. It is pretty interesting and catch people's attention easier, but honestly, I personally do not think that the MTR company needs any promotions, since MTR is the transportation that people in Hong Kong needs everyday.

do you still remember this kind of ice cream? Does it bring up your memory from elementary school? Does it remind you how you used to share this with your friends after school? We have already decided to reposition this ice cream brand which people from our age have already forgot about it, because i believe that most of you are eating Haagen Dazs, Gelato, Pappagallo or even Godiva, some homemade ice cream now. I think besides the brand name and reputation, different targets is another reason for ice cream brands popping up continuously. On the other head, targeting the right audience can success your brand in awhile. So, i realized that this is a very important to reposition a brand. And i understand why you guys have already forgot about "Appolo", it is all because we are already adult, we are not kid anymore:)

SWOTTTTTTT

From the last lecture, we have learnt about what "SWOT" is. And i found this example for helping people to make the SWOT and hope to share with you guys:)

Strengths:

• Advantages of proposition?
• Capabilities?
• Competitive advantages?
• USP's (unique selling points)?
• Resources, Assets, People?
• Experience, knowledge, data?
• Financial reserves, likely returns?
• Marketing - reach, distribution, awareness?
• Innovative aspects?
• Location and geographical?
• Price, value, quality?
• Accreditations, qualifications, certifications?
• Processes, systems, IT, communications?
• Cultural, attitudinal, behavioral?
• Management cover, succession?

Weaknesses:

• Disadvantages of proposition?
• Gaps in capabilities?
• Lack of competitive strength?
• Reputation, presence and reach?
• Financials?
• Own known vulnerabilities?
• Timescales, deadlines and pressures?
• Cash-flow, start-up cash-drain?
• Continuity, supply chain robustness?
• Effects on core activities, distraction?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
• Accreditations, etc?
• Processes and systems, etc?
• Management cover, succession?

Opportunities:

• Market developments?
• Competitors' vulnerabilities?
• Industry or lifestyle trends
• Technology development and innovation?
• Global influences?
• New markets, vertical, horizontal?
• Niche target markets?
• Geographical, export, import?
• New USP's?
• Tactics - surprise, major contracts, etc?
• Business and product development?
• Information and research?
• Partnerships, agencies, distribution?
• Volumes, production, economies?
• Seasonal, weather, fashion influences?

Threat:

• Political effects?
• Legislative effects?
• Environmental effects?
• IT developments?
• Competitor intentions - various?
• Market demand?
• New technologies, services, ideas?
• Vital contracts and partners?
• Sustaining internal capabilities?
• Obstacles faced?
• Insurmountable weaknesses?
• Loss of key staff?
• Sustainable financial backing?
• Economy - home, abroad?
• Seasonality, weather effects?

On the other hand, my group is still discussing which brands to reposition, so here is one of the choices from me

Strength:

• Heritage 
• Several Flavors
• Convenience package
• Easy to recognize
• Good repetition
• Healthy image 
• Highly brand recall 
• Low price

Weaknesses:

• low awareness as a candy brand
• No innovation on the ingredients

Opportunity:

• As a kind of candy that made of real juice ( natural)
• Lunar Chinese New year
• China

Threat:

• High competitors
• Low consumer loyalty

Yesssss, ima perfume freakk:D

currentli this is my favorite"VIVA LA JUICY" hehe it includes everything i like in one, ribbon:)(exspeicalli this big pinky ribbon); when i saw it i went crazy man!And da golden crown:)perfume:) yesss perfumee:) no doubt dat ima perfume freak if people know me. I still rmb i saw this print adv from juicy in da mtr from last spring, i was wondering how it taste likeXS, since they are suckin it, i was like ewwww man it sucks, but, after all im so in love with that perfume:D It is just perfect. I wish mine will be perfect too. 

"VIVA LA JUICY" wut an energetic namee:D wut mine should be? heee

I gave it " La's Pride"