SWOTTTTTTT

From the last lecture, we have learnt about what "SWOT" is. And i found this example for helping people to make the SWOT and hope to share with you guys:)

Strengths:

• Advantages of proposition?
• Capabilities?
• Competitive advantages?
• USP's (unique selling points)?
• Resources, Assets, People?
• Experience, knowledge, data?
• Financial reserves, likely returns?
• Marketing - reach, distribution, awareness?
• Innovative aspects?
• Location and geographical?
• Price, value, quality?
• Accreditations, qualifications, certifications?
• Processes, systems, IT, communications?
• Cultural, attitudinal, behavioral?
• Management cover, succession?

Weaknesses:

• Disadvantages of proposition?
• Gaps in capabilities?
• Lack of competitive strength?
• Reputation, presence and reach?
• Financials?
• Own known vulnerabilities?
• Timescales, deadlines and pressures?
• Cash-flow, start-up cash-drain?
• Continuity, supply chain robustness?
• Effects on core activities, distraction?
• Reliability of data, plan predictability?
• Morale, commitment, leadership?
• Accreditations, etc?
• Processes and systems, etc?
• Management cover, succession?

Opportunities:

• Market developments?
• Competitors' vulnerabilities?
• Industry or lifestyle trends
• Technology development and innovation?
• Global influences?
• New markets, vertical, horizontal?
• Niche target markets?
• Geographical, export, import?
• New USP's?
• Tactics - surprise, major contracts, etc?
• Business and product development?
• Information and research?
• Partnerships, agencies, distribution?
• Volumes, production, economies?
• Seasonal, weather, fashion influences?

Threat:

• Political effects?
• Legislative effects?
• Environmental effects?
• IT developments?
• Competitor intentions - various?
• Market demand?
• New technologies, services, ideas?
• Vital contracts and partners?
• Sustaining internal capabilities?
• Obstacles faced?
• Insurmountable weaknesses?
• Loss of key staff?
• Sustainable financial backing?
• Economy - home, abroad?
• Seasonality, weather effects?

On the other hand, my group is still discussing which brands to reposition, so here is one of the choices from me

Strength:

• Heritage 
• Several Flavors
• Convenience package
• Easy to recognize
• Good repetition
• Healthy image 
• Highly brand recall 
• Low price

Weaknesses:

• low awareness as a candy brand
• No innovation on the ingredients

Opportunity:

• As a kind of candy that made of real juice ( natural)
• Lunar Chinese New year
• China

Threat:

• High competitors
• Low consumer loyalty