do you still remember this kind of ice cream? Does it bring up your memory from elementary school? Does it remind you how you used to share this with your friends after school? We have already decided to reposition this ice cream brand which people from our age have already forgot about it, because i believe that most of you are eating Haagen Dazs, Gelato, Pappagallo or even Godiva, some homemade ice cream now. I think besides the brand name and reputation, different targets is another reason for ice cream brands popping up continuously. On the other head, targeting the right audience can success your brand in awhile. So, i realized that this is a very important to reposition a brand. And i understand why you guys have already forgot about "Appolo", it is all because we are already adult, we are not kid anymore:)